---
title: "groas Blog: Insights on AI & Google Ads (page 12)"
description: "Stay updated with the groas blog for trends, tips, and news on AI marketing to optimize campaigns and boost ROAS. Page 12 of 64."
url: "https://groas.com/blog/page/12"
image: "https://groas.com/og/groas.jpg"
---

# groas Blog

- [All Blogs](https://groas.com/blog)
- [Google Ads Best Practices](https://groas.com/category/google-ads-best-practices)
- [AI For Google Ads](https://groas.com/category/ai-for-google-ads)
- [Google Ads News](https://groas.com/category/google-ads-news)

* [![A tired man at a laptop at 1am as dozens of colour-coded spreadsheet tabs spill out of the screen and creep across his apartment.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/fdea73fc-3d9d-492b-ab11-e5ad2819188a.png)](https://groas.com/post/i-managed-a-dozen-clients-ads-by-spreads)
  ## [The 1am Spreadsheet Is Coming Back for AEO Agencies](https://groas.com/post/i-managed-a-dozen-clients-ads-by-spreads)
  [October 8, 2026 • 9 min read](https://groas.com/post/i-managed-a-dozen-clients-ads-by-spreads)

  [Written by Alexander Perelman](https://groas.com/post/i-managed-a-dozen-clients-ads-by-spreads)
* [![Tabletop model: workers gild a shop's hollow facade while a bouncer at the padlocked gate turns away the courier who came to read it.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/d03e2722-c81b-471e-a00b-1c2d16b022c9.png)](https://groas.com/post/robots-txt-to-rendering-a-technical-glos)
  ## [robots.txt to Rendering: The Technical AEO Glossary That Matters](https://groas.com/post/robots-txt-to-rendering-a-technical-glos)
  [October 8, 2026 • 9 min read](https://groas.com/post/robots-txt-to-rendering-a-technical-glos)

  [Written by Alexander Perelman](https://groas.com/post/robots-txt-to-rendering-a-technical-glos)
* [![Clay figure in pajamas runs with one bucket between ten houses whose roof alarms all flash: alerts are automatic, but the fixing is still manual work.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/49cd66fd-dfcc-4c90-8d12-866354b26af3.png)](https://groas.com/post/agency-owners-asked-chatgpt-these-8-ques)
  ## [8 AEO Software Questions Agency Owners Ask ChatGPT—and the Answers They Need](https://groas.com/post/agency-owners-asked-chatgpt-these-8-ques)
  [October 8, 2026 • 10 min read](https://groas.com/post/agency-owners-asked-chatgpt-these-8-ques)

  [Written by Alexander Perelman](https://groas.com/post/agency-owners-asked-chatgpt-these-8-ques)
* [![A credit card half-pulled from a leather wallet, held back by a handwritten 'Dear owner' letter sealed around it with red wax, beside a glowing laptop.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/27d2c940-9fe2-4db5-8229-b80f102def75.png)](https://groas.com/post/an-open-letter-to-the-owner-who-just-ask)
  ## [An Open Letter to the Owner ChatGPT Named Your Competitor Instead](https://groas.com/post/an-open-letter-to-the-owner-who-just-ask)
  [October 8, 2026 • 9 min read](https://groas.com/post/an-open-letter-to-the-owner-who-just-ask)

  [Written by Alexander Perelman](https://groas.com/post/an-open-letter-to-the-owner-who-just-ask)
* [![A small receipt reading $29.00 unspools into a long ribbon of timesheet hour tallies spilling off the counter: the hidden labour behind a cheap tool.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/e7ed8256-cc76-46f7-9262-a9d93a271cc0.png)](https://groas.com/post/what-getting-cited-in-google-ai-overview)
  ## [What Google AI Overview Citations Cost: The Tool Bill and the Work Behind It](https://groas.com/post/what-getting-cited-in-google-ai-overview)
  [October 8, 2026 • 11 min read](https://groas.com/post/what-getting-cited-in-google-ai-overview)

  [Written by Alexander Perelman](https://groas.com/post/what-getting-cited-in-google-ai-overview)
* [![Three huge fingerprinted encyclopedias sit sealed and unread beside a small worn notebook bristling with orange tabs, the one actually being used.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/5c07036f-ff5a-49d8-aa0b-3b03244b6048.png)](https://groas.com/post/178-chatgpt-visits-to-one-changelog-zero)
  ## [182 Live Fetches for One Changelog, Zero for Three Category Pages](https://groas.com/post/178-chatgpt-visits-to-one-changelog-zero)
  [October 8, 2026 • 9 min read](https://groas.com/post/178-chatgpt-visits-to-one-changelog-zero)

  [Written by Alexander Perelman](https://groas.com/post/178-chatgpt-visits-to-one-changelog-zero)
* [![An old tin can labelled SEO with a shiny new AEO label stuck over it, one corner peeling, and a bigger price sticker on top: the same product resold.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/f9f80b8c-c05f-4b8e-b504-fee22c9e200a.png)](https://groas.com/post/is-aeo-just-seo-with-a-new-invoice-both)
  ## [Is AEO Just SEO With a New Invoice? My Verdict](https://groas.com/post/is-aeo-just-seo-with-a-new-invoice-both)
  [October 8, 2026 • 10 min read](https://groas.com/post/is-aeo-just-seo-with-a-new-invoice-both)

  [Written by Alexander Perelman](https://groas.com/post/is-aeo-just-seo-with-a-new-invoice-both)
* [![Clay customer squeezes through a wall of musical accordions to reach a red BOOK button while a salesman proudly shows a score of 91.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/34770a8b-5f72-4a67-b3b2-1b8491c50ffa.png)](https://groas.com/post/your-landing-page-is-not-supposed-to-ran)
  ## [Stop Paying Software to Turn Your Landing Page Into AI Overview Bait](https://groas.com/post/your-landing-page-is-not-supposed-to-ran)
  [October 8, 2026 • 9 min read](https://groas.com/post/your-landing-page-is-not-supposed-to-ran)

  [Written by Alexander Perelman](https://groas.com/post/your-landing-page-is-not-supposed-to-ran)
* [![A theatre crew aims spotlights, a camera and a laser at an empty taped X on stage, carefully measuring a star who isn't there.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/1644941f-efda-4f54-a3b5-f1045cfe511e.png)](https://groas.com/post/congratulations-your-ai-visibility-dashb)
  ## [Congratulations: Your AI Visibility Report Confirms You’re Still Invisible](https://groas.com/post/congratulations-your-ai-visibility-dashb)
  [October 8, 2026 • 9 min read](https://groas.com/post/congratulations-your-ai-visibility-dashb)

  [Written by Alexander Perelman](https://groas.com/post/congratulations-your-ai-visibility-dashb)
* [![Clay bouncer shines a torch on a disguised figure wearing a scrawled 'GPTBot' name sticker, while a long queue of identical impostors waits behind.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/28c34ab9-a125-434b-85e9-c082e0bcab59.png)](https://groas.com/post/76-of-our-ai-bot-traffic-couldn-t-be-ver)
  ## [76.5% of Claimed AI Bot Hits Failed Verification: What Our Edge Logs Say About AEO Reporting](https://groas.com/post/76-of-our-ai-bot-traffic-couldn-t-be-ver)
  [October 8, 2026 • 10 min read](https://groas.com/post/76-of-our-ai-bot-traffic-couldn-t-be-ver)

  [Written by Alexander Perelman](https://groas.com/post/76-of-our-ai-bot-traffic-couldn-t-be-ver)
* [![Model street of ten shops at night where a coin-fed streetlamp lights only two, as a tiny man strains to push in a giant coin to see more.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/5a6d2312-023e-43ec-b408-9d5d3958ad4a.png)](https://groas.com/post/stop-buying-aeo-tools-priced-per-tracked)
  ## [Stop Buying AEO Tools Priced Per Prompt](https://groas.com/post/stop-buying-aeo-tools-priced-per-tracked)
  [October 8, 2026 • 10 min read](https://groas.com/post/stop-buying-aeo-tools-priced-per-tracked)

  [Written by Alexander Perelman](https://groas.com/post/stop-buying-aeo-tools-priced-per-tracked)
* [![An old, coffee-stained SEO price sheet with a shiny new 'AEO' sticker slapped crookedly over one line, its corner peeling to reveal the same old item beneath.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/2245e5cb-83e3-42f9-abbd-7663ef5f4af8.png)](https://groas.com/post/teardown-a-typical-white-label-seo-packa)
  ## [White-Label SEO With an AEO Sticker: A Line-by-Line Teardown](https://groas.com/post/teardown-a-typical-white-label-seo-packa)
  [October 8, 2026 • 10 min read](https://groas.com/post/teardown-a-typical-white-label-seo-packa)

  [Written by Alexander Perelman](https://groas.com/post/teardown-a-typical-white-label-seo-packa)
* [![A brass machine plate with 'KEYWORD' filed off and 'PROMPT' freshly stamped below, brass filings and a file beside it: old ad terms relabeled.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/ab80f78a-262e-4a54-9dc3-fd9bb46d8c2d.png)](https://groas.com/post/the-aeo-glossary-for-people-who-learned)
  ## [The AEO Glossary for People Who Learned Search in Google Ads](https://groas.com/post/the-aeo-glossary-for-people-who-learned)
  [October 8, 2026 • 10 min read](https://groas.com/post/the-aeo-glossary-for-people-who-learned)

  [Written by Alexander Perelman](https://groas.com/post/the-aeo-glossary-for-people-who-learned)
* [![A chrome tally counter wearing a tiny tuxedo and red bow tie poses on an award plinth: a hit counter dressed up as a result.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/3cd89507-39c6-4222-b13b-80dd1ab75a2c.png)](https://groas.com/post/7-myths-about-getting-cited-by-chatgpt-a)
  ## [7 AI Citation Myths Our Bot Logs Put to the Test](https://groas.com/post/7-myths-about-getting-cited-by-chatgpt-a)
  [October 8, 2026 • 9 min read](https://groas.com/post/7-myths-about-getting-cited-by-chatgpt-a)

  [Written by Alexander Perelman](https://groas.com/post/7-myths-about-getting-cited-by-chatgpt-a)
* [![Ten identical white-labelled jars on a shelf that has cracked under jar six, the later jars tipping: the same offer repeated until it breaks.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/be84f49e-57a3-4b26-a987-f891c8bc1221.png)](https://groas.com/post/how-a-10-domain-white-label-aeo-rollout)
  ## [The 10-Domain AEO Rollout That Breaks at Client Six](https://groas.com/post/how-a-10-domain-white-label-aeo-rollout)
  [October 8, 2026 • 10 min read](https://groas.com/post/how-a-10-domain-white-label-aeo-rollout)

  [Written by Alexander Perelman](https://groas.com/post/how-a-10-domain-white-label-aeo-rollout)
* [![A ground marshal raises a red stop paddle and a checklist with three unchecked items in front of a plane revving to take off at dawn.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/2d524590-a612-473d-bf61-4fa455b522ec.png)](https://groas.com/post/the-client-domain-pre-flight-24-checks-b)
  ## [White-Label AEO Pre-Flight: 24 Checks Before the Retainer Starts](https://groas.com/post/the-client-domain-pre-flight-24-checks-b)
  [October 8, 2026 • 9 min read](https://groas.com/post/the-client-domain-pre-flight-24-checks-b)

  [Written by Alexander Perelman](https://groas.com/post/the-client-domain-pre-flight-24-checks-b)
* [![Clay agency owner proudly hands a client a glossy report while the client pushes back a toppling tower of unfinished work about to bury him.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/266d69ad-38d8-4e29-8927-23dd3bc2790d.png)](https://groas.com/post/what-agencies-get-wrong-when-they-first)
  ## [The AEO Retainer Mistake Agencies Keep Repeating](https://groas.com/post/what-agencies-get-wrong-when-they-first)
  [October 8, 2026 • 10 min read](https://groas.com/post/what-agencies-get-wrong-when-they-first)

  [Written by Alexander Perelman](https://groas.com/post/what-agencies-get-wrong-when-they-first)
* [![A polished fire alarm rings loudly above burning web pages while a shrink-wrapped extinguisher sits unused: alerts without fixes.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/32564757-c06b-4b38-8501-dfb3a0333ed9.png)](https://groas.com/post/tracker-vs-seo-suite-vs-done-for-you-whi)
  ## [AI Visibility Tracker vs SEO Suite vs Done-for-You: Which One Ships the Fixes?](https://groas.com/post/tracker-vs-seo-suite-vs-done-for-you-whi)
  [October 8, 2026 • 10 min read](https://groas.com/post/tracker-vs-seo-suite-vs-done-for-you-whi)

  [Written by Alexander Perelman](https://groas.com/post/tracker-vs-seo-suite-vs-done-for-you-whi)
* [![A man feeds coins into a seaside viewer labelled "1 PROMPT" to watch a run-down house whose scaffolding stands empty—paying to look, not to fix.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/026115b6-89f1-461e-a4b5-79d2e8a48e0a.png)](https://groas.com/post/from-white-label-seo-to-white-label-aeo)
  ## [From White-Label SEO to AEO: The Agency Retainer’s Next Pricing Shift](https://groas.com/post/from-white-label-seo-to-white-label-aeo)
  [October 8, 2026 • 9 min read](https://groas.com/post/from-white-label-seo-to-white-label-aeo)

  [Written by Alexander Perelman](https://groas.com/post/from-white-label-seo-to-white-label-aeo)
* [![A coin-operated binocular viewer carved from ice melts on a plinth, coins spilling into the puddle: paying to look is a business melting away.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/caa0534b-8b12-48d1-90c6-2a3b502b1900.png)](https://groas.com/post/five-predictions-for-agency-aeo-software)
  ## [Five Agency AEO Predictions for 2027: Tracking Goes Free, Execution Wins](https://groas.com/post/five-predictions-for-agency-aeo-software)
  [October 8, 2026 • 9 min read](https://groas.com/post/five-predictions-for-agency-aeo-software)

  [Written by Alexander Perelman](https://groas.com/post/five-predictions-for-agency-aeo-software)
* [![An auctioneer ignores bidders waving thick glossy brochures and points his gavel at one man holding up a single torn-out paragraph, the winning bid.](https://groas.com/media/blog/6af0d1de9211af9ae25fab38f26c604a7b0b618d6dad2912b9c142825660944f.png)](https://groas.com/post/how-chatgpt-and-perplexity-actually-pick)
  ## [Getting Cited by ChatGPT and Perplexity Is a Retrieval Auction](https://groas.com/post/how-chatgpt-and-perplexity-actually-pick)
  [October 7, 2026 • 11 min read](https://groas.com/post/how-chatgpt-and-perplexity-actually-pick)

  [Written by David](https://groas.com/post/how-chatgpt-and-perplexity-actually-pick)
* [![A gold-framed, gallery-lit photo of a leaking pipe hangs beside the real pipe, still dripping into an overflowing bucket: reporting is not fixing.](https://groas.com/media/blog/56080c3171620df2d96137aa930463291b1f6840161e6faec9d1069f33f2b7f5.png)](https://groas.com/post/five-predictions-for-aeo-software-agenci)
  ## [Five AEO Software Predictions Agencies Can Check by the End of 2027](https://groas.com/post/five-predictions-for-aeo-software-agenci)
  [October 7, 2026 • 10 min read](https://groas.com/post/five-predictions-for-aeo-software-agenci)

  [Written by Alexander Perelman](https://groas.com/post/five-predictions-for-aeo-software-agenci)
* [![Clay figures: one frantically stacks blank new pages while another brushes grey fluff off the old page in slot 8 to reveal a gold nugget already inside.](https://groas.com/media/blog/e8893f7b91dc5283a2f3a334e99d99e06c981486885beb6988f4a276de2b9e6e.png)](https://groas.com/post/stop-writing-ai-overview-content-your-fa)
  ## [Stop Writing ‘AI Overview Content.’ Fix the Page Already at Position 8](https://groas.com/post/stop-writing-ai-overview-content-your-fa)
  [October 7, 2026 • 9 min read](https://groas.com/post/stop-writing-ai-overview-content-your-fa)

  [Written by David](https://groas.com/post/stop-writing-ai-overview-content-your-fa)
* [![A white search bar spills a long typed paper ribbon across a desk, one line highlighted yellow: queries now arrive as full buyer briefs, not keywords.](https://groas.com/media/blog/2d59bc870d6e610bbcce81c58b195f84a217cc4912e402227469158c831aa550.png)](https://groas.com/post/our-search-console-is-full-of-chatgpt-pr)
  ## [A 100-Word Buyer Brief Ranked at Position 4.1: What Search Console Shows About Prompt-Shaped Demand](https://groas.com/post/our-search-console-is-full-of-chatgpt-pr)
  [October 7, 2026 • 11 min read](https://groas.com/post/our-search-console-is-full-of-chatgpt-pr)

  [Written by Alexander Perelman](https://groas.com/post/our-search-console-is-full-of-chatgpt-pr)
* [![A shopper walks through an open shop door while a courier beside her is stopped by invisible glass, showing a site open to people but closed to bots.](https://groas.com/media/blog/b9a6b74dc4bf71ac4904d4f497958669dfd0195ec70db51146c37221b1050c78.png)](https://groas.com/post/postmortem-the-harmless-site-change-that)
  ## [Postmortem: The Site Change That Makes Your Pages Disappear from AI Answers](https://groas.com/post/postmortem-the-harmless-site-change-that)
  [October 7, 2026 • 9 min read](https://groas.com/post/postmortem-the-harmless-site-change-that)

  [Written by David](https://groas.com/post/postmortem-the-harmless-site-change-that)
* [![A single gold gumball displayed like a trophy under a glass cloche, beside a tray of twenty gumballs from the same machine where only five are gold.](https://groas.com/media/blog/ff3f5b1d9bae62d015cca01881d1ab41f30ab35c517c234a00626c7f01b98a3a.png)](https://groas.com/post/run-every-prompt-20-times-a-test-protoco)
  ## [Run the Prompt 20 Times: A Protocol for Testing AI Visibility](https://groas.com/post/run-every-prompt-20-times-a-test-protoco)
  [October 7, 2026 • 11 min read](https://groas.com/post/run-every-prompt-20-times-a-test-protoco)

  [Written by Alexander Perelman](https://groas.com/post/run-every-prompt-20-times-a-test-protoco)
* [![Exploded diagram of a report: a useless dial cover, a bulk of foam padding, three working orange gears labelled action, and a cash drawer labelled upsell.](https://groas.com/media/blog/e48dacacf25668cb68eb26baae06a20212c9591184d6ddf90f10274217f596ed.png)](https://groas.com/post/teardown-the-typical-ai-content-gap-repo)
  ## [Teardown: The AI Content Gap Report and the Three Pages Worth Acting On](https://groas.com/post/teardown-the-typical-ai-content-gap-repo)
  [October 7, 2026 • 11 min read](https://groas.com/post/teardown-the-typical-ai-content-gap-repo)

  [Written by David](https://groas.com/post/teardown-the-typical-ai-content-gap-repo)
* [![Tabletop model town: a shiny new corporate tower facade stands in front of an unchanged old logistics town of trucks and depots, its identity contradicted.](https://groas.com/media/blog/fb50b837cfb46fbb7a92a32b22e6107e346b73864c70d08ffa23f3802860c91e.png)](https://groas.com/post/the-startup-that-changed-its-offer-every)
  ## [The SaaS Startup That Changed Its Offer Every Quarter](https://groas.com/post/the-startup-that-changed-its-offer-every)
  [October 7, 2026 • 9 min read](https://groas.com/post/the-startup-that-changed-its-offer-every)

  [Written by David](https://groas.com/post/the-startup-that-changed-its-offer-every)
* [![Cartoon of a business owner on the witness stand as his own character witness while a skeptical jury watches, his tidy price binder accepted as evidence.](https://groas.com/media/blog/6bc8f7ec597149277e7e7aca0273b1744d1af397e7c68822b0aa20ede0c179b0.png)](https://groas.com/post/owned-pages-or-earned-mentions-where-sho)
  ## [Owned Pages or Earned Mentions? Let the Prompt Decide Your First AEO Dollar](https://groas.com/post/owned-pages-or-earned-mentions-where-sho)
  [October 7, 2026 • 10 min read](https://groas.com/post/owned-pages-or-earned-mentions-where-sho)

  [Written by David](https://groas.com/post/owned-pages-or-earned-mentions-where-sho)
* [![Cutaway of a sleek shop with one red door kept untouched, while a scout reads labelled drawers of prices and FAQs in a new basement beneath it.](https://groas.com/media/blog/d5dbe28a777fe790809602065abc8b5b4891d994b8e409e275ef58cccf81ca22.png)](https://groas.com/post/your-best-converting-landing-page-is-inv)
  ## [How to Make a High-Converting Landing Page Citable by AI](https://groas.com/post/your-best-converting-landing-page-is-inv)
  [October 7, 2026 • 10 min read](https://groas.com/post/your-best-converting-landing-page-is-inv)

  [Written by David](https://groas.com/post/your-best-converting-landing-page-is-inv)

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## Structured data

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